DEVELOPMENT OF THE TRANSPORT COMPLEX IN THE CONDITIONS OF INDUSTRIAL REVOLUTIONS AS A DETERMINANT OF INCREASING THE COMPETITIVENESS OF ENTERPRISES transport complex, development, Industry 4.0, Industry 5.0, human-centricity, digitalization, sustainable development, competitiveness, transport enterprises, innovations Yulia Malakhova https://doi.org/10.33744/0365-8171-2025-117.2-475-485 Read more
STATISTICAL ANALYSIS OF CONSUMER PREFERENCES IN ONLINE SHOPPING DURING THE PANDEMIC AND WAR online shopping, consumer preferences, pandemic, war, statistical analysis, e-commerce Mykhailo Khobta, Victoriа Sukmanіuk, Yulia Malakhova, Mykyta Zviriuk https://doi.org/10.33744/0365-8171-2024-116.2-335-343 Read more
THEORETICAL ASPECTS OF USING GAME MODELS IN ECONOMY game theory, economic modeling, model, strategy, economy Natalia Kovalenko, Yulia Malakhova https://doi.org/10.33744/0365-8171-2024-116.1-226-234 Read more
DIGITALIZATION AS A TOOL FOR IMPROVING BUSINESS EFFICIENCY digitalization, small business, digital technologies, business processes, automation, competitiveness, economic resilience, statistical analysis Mykhailo Khobta, Victoriа Sukmanіuk, Yulia Malakhova, Andriy Virchenko https://doi.org/10.33744/0365-8171-2024-116.1-314-321 Read more
DEVELOPMENT OF TRANSPORT COMPANY BRAND POSITIONING STRATEGY brand, transport company, positioning strategy, unique sales offer, segmentation, target audience, marketing, competitiveness, key performance indicators Yulia Malakhova, Liliia Lytvyshko, Rostislav Hodovanyi https://doi.org/10.33744/0365-8171-2024-116.1-322-330 Read more
CONCEPTUAL PRINCIPLES OF THE ORGANIZATION OF TRANSPORT SERVICES IN MODERN CONDITIONS transport service, organization, competitiveness, volume of transport, development of the transport sector, synergistic transport service Natalia Kovalenko, Yulia Malakhova, Yaroslav Konstantinov, Serhii Khmil https://doi.org/10.33744/0365-8171-2024-115.1-208-216 Read more
DEVELOPMENT OF THE ENTERPRISE ADVERTISING CAMPAIGN IN A TECHNOLOGICAL ENVIRONMENT advertising campaign, marketing, company, target audience, advertising channels, budget, effectiveness, analysis, strategy, advertising initiatives, technological environment Olena Lozhachevska, Liliia Lytvyshko, Yulia Malakhova https://doi.org/10.33744/0365-8171-2024-115.1-247-256 Read more
CONSUMER’S BEHAVIOR MODEL OF TRANSPORTATION SERVICES model, consumer, transport services, consumer behavior, consumer subconscious, transport company, consumer choice Yulia Malakhova, Victoriа Sukmanіuk https://doi.org/10.33744/0365-8171-2023-114.1-225-232 Read more
FEATURES OF THE PRICING OF INTERNATIONAL TRANSPORT SERVICES pricing, transport services, international bus transportation, consumer value, expert assessment Natalia Kovalenko, Yulia Malakhova https://doi.org/10.33744/0365-8171-2022-112-441-449 Read more
ENSURING COMPETITIVENESS AND ECONOMIC SECURITY OF TRANSPORT ENTERPRISES THROUGH THE IMPLEMENTATION OF MODERN INFORMATION TECHNOLOGIES information technologies, enterprise competitiveness, transport industry, transport enterprise, digital tools, information security Yulia Malakhova, Yevhen Samoilenko, Mykola Hrebelnyk https://doi.org/10.33744/0365-8171-2026-119-412-419 Read more
