BUSINESS ANALYTICS IN THE PROCESS OF STRATEGIC PLANNING IN THE PASSENGER CAR MARKET OF UKRAINE: TOOLS AND APPROACHES TO EFFECTIVE ENTERPRISE MANAGEMENT business analytics, business planning, strategic planning, passenger car market, enterprise management, transport industry Liliia Lytvyshko, Eugene Mikhalsky https://doi.org/10.33744/0365-8171-2025-118.1-281-292 Read more
DEVELOPMENT OF MARKETING SERVICES: STRATEGIES AND BUSINESS PLANNING BASED ON MARKETING INDICATORS MONITORING AND ANALYTICS services marketing, customer orientation, marketing indicators, analytics, business analytics, strategy, business planning Tetyana Dyachenko, Liliia Lytvyshko https://doi.org/10.33744/0365-8171-2024-116.2-324-334 Read more
DEVELOPMENT OF TRANSPORT COMPANY BRAND POSITIONING STRATEGY brand, transport company, positioning strategy, unique sales offer, segmentation, target audience, marketing, competitiveness, key performance indicators Yulia Malakhova, Liliia Lytvyshko, Rostislav Hodovanyi https://doi.org/10.33744/0365-8171-2024-116.1-322-330 Read more
DEVELOPMENT OF THE ENTERPRISE ADVERTISING CAMPAIGN IN A TECHNOLOGICAL ENVIRONMENT advertising campaign, marketing, company, target audience, advertising channels, budget, effectiveness, analysis, strategy, advertising initiatives, technological environment Olena Lozhachevska, Liliia Lytvyshko, Yulia Malakhova https://doi.org/10.33744/0365-8171-2024-115.1-247-256 Read more
FORMATION OF THE MARKETING STRATEGY FOR THE EXIT OF SERVICE SECTOR ENTERPRISES AFTER THE MILITARY CRISIS enterprises, service spheres, marketing strategy, post-war crisis, strategic analysis Valentyna Artemchuk, Liliia Lytvyshko https://doi.org/10.33744/0365-8171-2022-112-432-440 Read more
CONCEPTUAL MODEL OF STAKEHOLDER ENGAGEMENT IN A MULTIMODAL TRANSPORT ENTERPRISE PROJECTS multimodal transport project, project management, stakeholders, conceptual model, ecosystem, network governance, polycentric governance, digital integration, interoperability, interaction management, sustainable development, management decision-making, strategic guidelines Liliia Lytvyshko, Ivan Kravchuk https://doi.org/10.33744/0365-8171-2026-119-394-411 Read more
