Article

Received 30.03.2025

Revised 20.08.2025

Accepted 30.09.2025

Retrieved from Iss. 118, P. 1, 2025

Pages 281 -292

Lytvyshko, L., & Mikhalsky, E. (2025). BUSINESS ANALYTICS IN THE PROCESS OF STRATEGIC PLANNING IN THE PASSENGER CAR MARKET OF UKRAINE: TOOLS AND APPROACHES TO EFFECTIVE ENTERPRISE MANAGEMENT. Automobile Roads and Road Construction, (118.1), 281-292. https://doi.org/10.33744/0365-8171-2025-118.1-281-292

BUSINESS ANALYTICS IN THE PROCESS OF STRATEGIC PLANNING IN THE PASSENGER CAR MARKET OF UKRAINE: TOOLS AND APPROACHES TO EFFECTIVE ENTERPRISE MANAGEMENT

Liliia Lytvyshko Eugene Mikhalsky

The article studies the role of modern business analytics as a strategic management tool in the conditions of transformation of the passenger car market in Ukraine. The emphasis is placed on the analysis of the effectiveness of digital analytical solutions in the activities of motor transport enterprises (ATP), in particular: business intelligence systems (BI), data visualization tools, SWOT analysis, key performance indicators (KPI), predictive modeling and other tools. Methodical approaches to the implementation of these tools in the process of strategic planning have been characterized and their influence on increasing the validity of management decisions, adaptability of the enterprise to changes in the external environment and the overall level of its competitiveness has been proved. As a result of the study, a structural model for integrating business analytics into the strategic planning process for enterprises in the automotive sector has been proposed

business analytics, business planning, strategic planning, passenger car market, enterprise management, transport industry
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https://doi.org/10.33744/0365-8171-2025-118.1-281-292