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Tetyana Dyachenko

  • 3 Articles
  • 90 Views

National Transport University

https://orcid.org/0000-0002-3774-2396

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open access

DEVELOPMENT OF MARKETING SERVICES: STRATEGIES AND BUSINESS PLANNING BASED ON MARKETING INDICATORS MONITORING AND ANALYTICS

services marketing, customer orientation, marketing indicators, analytics, business analytics, strategy, business planning

Tetyana Dyachenko, Liliia Lytvyshko

https://doi.org/10.33744/0365-8171-2024-116.2-324-334

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open access

THE ROLE OF TECHNOLOGY IN THE MODERN MARKETING ENVIRONMENT: TRENDS AND RESEARCH METHODS IN THE ERA OF DIGITAL TRANSFORMATION

marketing environment, marketing research methods, information technologies, digital transformation, marketing

Tetyana Dyachenko, Tetyana Gonchar, Valentyna Artemchuk, Oleksiy Parokhnenko

https://doi.org/10.33744/0365-8171-2024-115.1-234-246

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open access

FLUCTUATION MONITORING IN THE INTRAMANAGEMENT SYSTEM

internal management, fluctuation, administrative monitoring, organization, algorithm

Tetyana Dyachenko

https://doi.org/10.33744/0365-8171-2022-112-355-363

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