THE ROLE OF TECHNOLOGY IN THE MODERN MARKETING ENVIRONMENT: TRENDS AND RESEARCH METHODS IN THE ERA OF DIGITAL TRANSFORMATION marketing environment, marketing research methods, information technologies, digital transformation, marketing Tetyana Dyachenko, Tetyana Gonchar, Valentyna Artemchuk, Oleksiy Parokhnenko https://doi.org/10.33744/0365-8171-2024-115.1-234-246 Read more
