UkrainianProfessional Education

Abstract

The article is devoted to the formation of a model of consumer behavior in the market of transport services, as a key tool for developing strategies that contribute to improving customer service, increasing efficiency and successful competition in the market. In today's world, where access to transportation services is becoming more diverse and technologically advanced, understanding consumer behavior patterns becomes important for companies that offer transportation services. The article proposes a model of the behavior of the consumer of transport services, which includes external and internal factors of influence on the consumer's behavior, the consumer's subconscious and the stages of the consumer's choice of a transport service. Aspects of the consumer's subconscious that influence his choice of transport service have been determined, the understanding of which will allow enterprises in the transport industry to better adapt their services and marketing strategies to the needs and expectations of consumers, which will ensure the improvement of service quality and increase customer satisfaction. The behavior of the consumer of transport services is the result of the interaction of various internal and external factors, knowledge of which will allow transport companies to adapt to changes in market conditions and provide consumers with services that meet their needs and expectations. The stages of consumer behavior proposed in the model will allow transport companies to understand how purchase decisions are made and provide them with advantages over competitors. The results of the research can be used in the future by transport companies that seek to effectively adapt to changes in the consumer market and provide services that meet the needs and expectations of consumers in modern conditions, which will provide them with competitive advantages in the market

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