Article

Received 23.10.2022

Revised 25.02.2023

Accepted 26.03.2023

Retrieved from Iss. 113, P. 1, 2023

Pages 193 -200

Levchuk, N., & Havrylenko, N. (2023). DEVELOPMENT AND IMPLEMENTATION OF A STRATEGY FOR UKRAINIAN ENTERPRISES TO ENTER INTERNATIONAL MARKETS. Automobile Roads and Road Construction, (113.1), 193-200. https://doi.org/10.33744/0365-8171-2023-113.1-193-200

DEVELOPMENT AND IMPLEMENTATION OF A STRATEGY FOR UKRAINIAN ENTERPRISES TO ENTER INTERNATIONAL MARKETS

Natalia Levchuk Nikita Havrylenko

The article examines the aspects of development and application of international strategies by companies, including Ukrainian ones, for promoting their products on foreign markets. The advantages and disadvantages of Ukrainian companies in entering international markets are determined. The process of developing an organizational behavior strategy on the foreign market and its levels are highlighted. The tasks of strategic planning and its organization are considered: creating a management structure, developing rules for its functioning, and selecting and motivating personnel. Two types of strategies of Ukrainian companies on foreign markets are analyzed: "initial capital accumulation" and "long-term stay". The main reasons that hinder companies from implementing their chosen strategy are studied. The development and implementation of the strategy of Ukrainian companies entering foreign markets contribute to increasing their competitiveness and strengthening their position in the international market

strategy, implementation of the strategy, Ukrainian companies, foreign market, international strategies
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https://doi.org/10.33744/0365-8171-2023-113.1-193-200