Article

Received 17.07.2025

Revised 11.11.2025

Accepted 15.12.2025

Retrieved from Iss. 118, P. 2, 2025

Pages 274 -295

Shpyh, A., & Dobzhanska, L. (2025). BUSINESS MODEL AS AN ELEMENT OF SUSTAINABLE DEVELOPMENT: RECONSIDERING THE PRINCIPLES OF BUSINESS MODEL ENTERPRICE CONSTRUCTION. Automobile Roads and Road Construction, (118.2), 274-295. https://doi.org/10.33744/0365-8171-2025-118.2-274-295

BUSINESS MODEL AS AN ELEMENT OF SUSTAINABLE DEVELOPMENT: RECONSIDERING THE PRINCIPLES OF BUSINESS MODEL ENTERPRICE CONSTRUCTION

Alona Shpyh Liana Dobzhanska

The article explores how an innovative business model can serve as an effective instrument for achieving sustainable development. The research focuses on the process of transforming a traditional business model into an innovative one, identifying the stages and key factors that drive this transformation. A comparative analysis of several business models, examined before and after their transformation, has been conducted to determine their compliance with sustainability criteria. The results reveal the correlation between the elements of a business model and the principles of sustainable development, highlighting the managerial decisions that can modify a company’s business model into an innovative and sustainability-oriented one. 

business model, innovations, innovative business model, sustainable development, managerial decision, challenges of modern times, value proposition, competitiveness concepts, value innovation, elements of a business model, future consumer priorities, transformation
  1. Morris, M., Schindehutte, M., & Allen, J. The entrepreneur’s business model: toward a unified perspective. Journal of Business Research. 2005. 58(6). С.726-735. URL: https://www.academia.edu/1423496/The_entrepreneurs_business_model_toward_a_unified_perspective?utm_source=chatgpt.com
  2. Rappa, M. Business models on the web. North Carolina State University. 2000. URL:https://digitalenterprise.org/models/
  3. Alexander Osterwalder, Yves Pigneur. Business Model Generation: A handbook for visionaries, game changers, and challengers. Hoboken, NJ: John Wiley & Sons. 2010. 288р.
  4. Chesbrough, H. W. Open Business Models: How to Thrive in the New Innovation Landscape. Boston, Massachusetts: Harvard Business School Press, 2006. 272р.
  5. Teece, D. J. Business Models, Business Strategy and Innovation. Long Range Planning. 2010. Vol.43, No. 2–3. P.172–194. URL: https://doi.org/10.1016/j.lrp.2009.07.003
  6. Casadesus-Masanell, R., & Ricart, J. E. From strategy to business models and onto tactics. Long Range Planning. 2010. 43(2–3). Р.195–215. URL: https://doi.org/10.1016/j.lrp.2010.01.004
  7. Osterwalder А., Yves P. Business Model Generation. Hoboken, New Jersey : John Wiley & Sons, Inc, 2010. 282 p.
  8. Johnson M. W. Seizing the White Space: Business Model Innovation for Growth and Renewal. 2010.Boston, MA: Harvard Business Press. 2010. 240р.
  9. Gassmann O., Frankenberger K., Csik M. The Business Model Navigator: 55 Models That Will Revolutionize Your Business. Harlow: Pearson Education Limited, 2014. 400p.
  10. Michael E. Porter. Competitive Strategy: Techniques for Analyzing Industries and Competitors. Nash Format, 2020. 424p.
  11. Revutska, Mariia. Formation of the Business Model of an Enterprise (Based on the Materials of Food Industry Enterprises of Ukraine): Dissertation for the degree of Candidate of Economic Sciences, specialty 08.00.04. Institute for Economics and Forecasting of the National Academy of Sciences of Ukraine. Kyiv, 2005. 255 p.URL:https://uacademic.info/ua/document/0405U004226#google_vignette
  12. W. Chan Kim, Renee Mauborgne. Blue ocean strategy. How to create uncontested market space and make the competition irrelevant. Harvard Business Review Press, 2015. 336p.
  13. Joseph A. Schumpeter. The Theory of Economic Development by Joseph Alois Schumpeter. Publishing House "Kyiv-Mohyla Academy", 2011. 242p.
  14. Rolls-Royce. Annual Report 2024. URL https://www.rolls-royce.com/investors/results-reports- and-presentations/annual-report-2024.aspx
  15. Interface. Interface Announces Mission Zero Success, Commits to Climate Take Back. URL: https://www.prnewswire.com/news-releases/interface-announces-mission-zero-success-commits-to-climate- take-back-300949740.html?utm_source
  16. Dentsu Group Inc. Sustainable Lifestyle Receptivity Survey 2021 Run in 12 Countries; Follow- up to 2010 Poll. September 8, 2021. URL: https://www.group.dentsu.com/en/news/release/pdf-cms/2021060- 0908en.pdf?utm_source
  17. Branding in Asia. Consumers Increase Demand for Greater Sustainability from Brands says Dentsu-Microsoft Research. December 8, 2021. URL: https://www.brandinginasia.com/more-consumers- demand-greater-sustainability-from-brands-says-new-dentsu-microsoft-research/?utm_source
  18. Ipsos. The Rewired Consumer - Tetra Pak Index 2021. 20 October 2021. URL: https://www.ipsos.com/en/rewired-consumer-tetra-pak-index-2021?utm_source
  19. Ecotextile. Sustainability now key to customers – survey. 22 October 2021. URL: https://www.ecotextile.com/2021102243088/news/fashion-retail/sustainability-now-key-to-customers- survey/?utm_source
  20. Internet retailing. Shoppers most concerned about environment and drop brands that aren’t: study. 20 October 2021. URL: https://internetretailing.net/shoppers-most-concerned-about-environment-and-drop- brands-that-arent-study-23878/?utm_source

https://doi.org/10.33744/0365-8171-2025-118.2-274-295