Article

Received 18.06.2024

Revised 16.11.2024

Accepted 14.12.2024

Retrieved from Iss. 116, P. 2, 2024

Pages 256 -268

Bondar, N., Zaplitna, T., & Levishchenko, O. (2024). COMPARATIVE ANALYSIS OF MARKET INDICATORS OF INTERNATIONAL CORPORATIONS (based on the materials of NESTLE GROUP, HERSHEY CO, KRAFT HEINZ CO). Automobile Roads and Road Construction, (116.2), 256-268. https://doi.org/10.33744/0365-8171-2024-116.2-256-268

COMPARATIVE ANALYSIS OF MARKET INDICATORS OF INTERNATIONAL CORPORATIONS (based on the materials of NESTLE GROUP, HERSHEY CO, KRAFT HEINZ CO)

Nataliia Bondar Tetiana Zaplitna Olena Levishchenko

The article presents a comparative analysis of indicators reflecting the market positions of three international corporations: NESTLE GROUP, HERSHEY CO, KRAFT HEINZ CO. Object of study: internal corporate factors that affect the market value of shares of international corporations. The objectives of the article were to study the internal corporate factors that affect the market valuation of shares and to identify current trends in the formation of the competitive policy of international food corporations. Research methods: monographic, analytical, coefficient, statistical, graphical. It is found that the market valuation of shares is influenced by the operating, investment and financial policies of the corporation. Thus, operating activities generate revenues and profits, which are the source of dividends. Through investment activities, the corporation focuses its financial resources on the production of certain products, provides access to cheaper raw material markets or expands its sales markets. Financial activities involve providing the corporation with the necessary long-term resources. The ability of the corporation to service the attracted capital indicates its financial strength and implementation of development plans. Based on a generalisation of the main actions of the researched international corporations aimed at increasing the market attractiveness of shares, it has been found that they resorted to the following actions: 1) sale of businesses that do not provide corporations with sufficient efficiency; 2) active implementation of the world's best operating practices in their own corporations; 3) active entry into commodity markets, which allows reducing their own costs and obtaining higher profits. At the same time, there is experience of unfair treatment of investors through attempts to artificially reduce costs and ‘embellish’ earnings per share. Such actions have had a negative impact on the market valuation of shares, despite the corporation's stable financial performance

international business, international corporation, globalisation, internationalisation of business, financial indicators, market value of shares, financial stability, profitability, international market
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https://doi.org/10.33744/0365-8171-2024-116.2-256-268