UkrainianProfessional Education

Abstract

Investment controlling plays an important role in ensuring the sustainability and efficiency of investment activities of enterprises, in particular in the transport industry, where risks and competition are constantly growing. The need for an objective assessment of investment activities is of particular importance for motor transport companies, since it allows not only to increase the profitability of investments, but also to timely adjust investment areas with low efficiency. The article considers the investment controlling tools aimed at ensuring the efficiency of investment activities of motor transport enterprises. Using discriminant analysis, an integral performance indicator was constructed, which allows for a comprehensive quantitative assessment of the effectiveness of investment activities of enterprises. The main attention is paid to the development of a multifactor discriminant model based on key financial indicators, such as economic profitability of assets, the coefficient of suitability of fixed assets and the return on capital. The objectivity of the model of integral assessment of investment activity efficiency is ensured by using the Wilks lambda criterion and the Pearson linear correlation coefficient. The multifactor discriminant analysis performed allowed us to assess the contribution of each indicator to the overall performance of the integral indicator.
The calculations performed confirm the model’s ability to clearly distinguish between enterprises with high and low investment efficiency. The practical value of the study lies in creating an effective tool for improving the efficiency of investment management, which can be adapted and used by other enterprises in the transport industry. The application of the developed model will allow us to increase the level of efficiency of management decisions aimed at optimizing investment activity, which is especially relevant in the current economic conditions of Ukraine

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