Article

Received 21.01.2024

Revised 23.05.2024

Accepted 30.06.2024

Retrieved from Iss. 115, P. 2, 2024

Pages 309 -316

Grechan, A., & Grechan, P. (2024). SIMULATION OF THE IMPACT OF MANAGEMENT OF THE INNOVATIVE ACTIVITY OF ENTERPRISES ON THE EFFICIENCY OF THEIR ACTIVITIEST. Automobile Roads and Road Construction, (115.2), 309-316. https://doi.org/10.33744/0365-8171-2024-115.2-309-316

SIMULATION OF THE IMPACT OF MANAGEMENT OF THE INNOVATIVE ACTIVITY OF ENTERPRISES ON THE EFFICIENCY OF THEIR ACTIVITIEST

Alla Grechan Pavlo Grechan

The article presents the proposed vector model of managing the innovative activity of the enterprise, which takes into account the assessment of the level of innovative activity, innovative potential and financial support of the economic entity and is aimed at making reasonable management decisions that ensure the improvement of the efficiency of its activity. The purpose of the article is to substantiate the vector model of the influence of the management of innovative activity of enterprises on the efficiency of their activities. The object of the study is methodical provision of effective management of the innovative activity of the enterprise in order to ensure its effective development in the long term. Research methods – theoretical and logical substantiation and economic modeling of effective management of the innovative activity of the enterprise to ensure its effective functioning and aimed at the strategic development of economic entities. The use of modeling to analyze various scenarios of the development of innovative activity enables enterprises to make more informed decisions and implement the most effective strategies. This, in turn, helps to increase the overall efficiency of the enterprise and its stability on the market. The proposed vector model of the influence of the management of the innovative activity of the enterprise on the efficiency of its activity involves the assessment of its main elements (innovative activity, innovative potential and financial support of innovative processes), which in the size of the corresponding vectors in a three-dimensional plane form a vector of the direction of management decisions to ensure the improvement of the efficiency of the enterprise. The advantages of the model are the ability to take into account alternative options for managing innovative activity, it allows to optimize it due to the combination of asymmetry and harmonization of development, contributes to the validity of management decisions in order to increase the efficiency of innovative activity of enterprises and ensure their economic development

innovative activity, enterprise management, management model, economic and mathematical modeling, enterprise efficiency, enterprise development, innovation potential, financial support
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https://doi.org/10.33744/0365-8171-2024-115.2-309-316